About us

Home obsessed

Your home is a changing canvas – an unashamed work-in-progress. Big changes and little changes, it grows and develops gradually with you.

Swoon stands for something much bigger than furniture. We imagine a home that’s ever-evolving, an ongoing reflection of you. Your personal sanctuary.

We’re here to help you explore, experiment, imagine and – when you think you’re finished – we can help you do it all again.

Our defining characteristic? We are home obsessed.


Our story

Swoon was founded in 2012 by Brian Harrison and Debbie Williamson, passionate homeowners fed up with the excessive prices of designer furniture.

Once the business was set up, Debbie jumped on a plane to India to track down a skilled set of craftsmen, not returning until she’d negotiated Swoon’s very first order.

By nurturing the winning formula of fairly priced, limited edition designs, Swoon has evolved from a plucky start-up into a successful furniture retailer.

Work for us – see our latest opportunities here.


Our designs

We take our designers’ initial sketches and travel the globe, instructing the finest craftsmen to bring those sketches to life. Once perfected, our designs are ready to launch on our website and can be delivered straight to your doorstep.

Our biggest design influence? That’s you. We release our designs in limited batches and when you buy them, we make more. This helps us keep our prices fair.

Shop our latest designs here.