London

3 years ago · 7 min read
Charlotte Lloyd – Designer

“It’s a bit like cooking really, you have an idea of the occasion or style you want, and the ingredients, so you see what happens!” Charlotte Lloyd, founder of vibrant textile brand, Charles of Lloyd, has an endearing approach to design. “I like my work to have a hand-drawn, natural feel to it rather than […]

3 years ago · 7 min read
Jinju Lee – Designer

“It describes my move from my emotional home in London to my more structured home in South Korea, much like me there is two overlapping stories in one design.” Jinju Lee, textile designer behind our latest Designer Edition, certainly has a story to tell.

3 years ago · 7 min read
Claire De Quénetain – designer

“I take inspiration from all kinds of gardens and create my own, imaginary one, to bring a natural atmosphere to interiors” says Claire De Quénetain, our latest Designer Edition’s creator.

3 years ago · 7 min read
Brie Harrison – designer and illustrator.

“Once I’ve come up with an idea I usually sit at my desk and start drawing by hand. My designs always grow organically. I never quite know where they’re going to take me or how the finish result will look.”

3 years ago · 7 min read
Fanny Shorter – designer.

“Classic, greenhouse, disco.” says textile designer Fanny Shorter when asked how she thinks people would sum up her eye-catching fabrics in three words.

4 years ago · 7 min read
Daniel Heath – designer.

“Inspiration is everywhere, but I’ve been getting more and more interested in Art Deco architecture. From London buildings such as the Hoover, Michelin, and Daily Express buildings to Frank Lloyd Wright, who also dabbled in textiles. They’re incredible structures with captivating lines.”

4 years ago · 7 min read
Cheskie Baker – textile designer.

“I’ve loved textiles for as long as I remember. I did an art foundation course and went on to study textile design at Central Saint Martins – it’s where I discovered that I’m a weaver. Creating woven fabrics is immensely time consuming and honestly, quite frustrating at times, but it’s hard to describe just how satisfying […]

4 years ago · 7 min read
Working with Liberty.

Renowned for their fine detail, meticulous patternwork and beautiful colour palettes, Liberty Art Fabrics is recognised worldwide as a pioneering force in print design and textile innovation. A branch of the original Liberty emporium on London’s Regent Street, Arthur Liberty began working with local artisans alongside the exotic goods he was importing from the Far East […]

4 years ago · 7 min read
Jessica Russell Flint – designer.

“There’s no such thing as a typical day’s work for me. One day I might be at a show, the next in my studio, I may spend a morning drawing and an afternoon doing admin or speaking to production houses from all over the world. If I could I’d be creating new prints from dawn til dusk, […]

4 years ago · 7 min read
Harry Worth – lead in-house designer.

“I remember the day that my first Swoon design sold out – the Ando. It’s been the most rewarding day for me so far. It’s a piece that I’d sketched a couple of years ago but I’d never been able to develop it. I have more freedom here. Calculated risk is encouraged. It was a welcome relief to know […]

4 years ago · 7 min read
Going underground – a sneak peak at our TFL collaboration.

For those of you who missed our Summer Pop-up, here’s a sneak peak at perhaps our most hotly-anticipated collection of Designer Editions. Together with TFL and textile designer, Michelle Mason, we’ll be launching five our our bestselling mid-century designs in colourful, geometric prints inspired by London’s ghost tube stations. Launching on the 28th September in strictly limited […]

4 years ago · 7 min read
Claire Gaudion – designer.

“The way that I design is quite organic. I like to focus on the interaction of colour and pattern, and developing that idea is often very experimental. I sit at my loom and interlace colours, I explore different weave structures, and I swap between digital screen work and traditional making techniques. I’ll weave my own […]

4 years ago · 7 min read
Louise Body – designer.

“The two prints I’ve produced for Swoon Editions form part of my Peggy collection; inspired by the life and work of Peggy Angus. I was inspired by the personality of her designs and the techniques she used. I’ve tried to maintain that same artisanal, hand-painted quality in my textiles.”

4 years ago · 7 min read
Sanna Naapuri – designer.

“Inspiration can definitely come from the unexpected, but I’m almost always influenced by my travels. My family moved a lot when I was younger and I often find elements of Middle Eastern and Nordic cultures wind their way into my designs – sometimes totally subconsciously.”

4 years ago · 7 min read
Eyefix – textile design studio.

“We’re no ordinary design studio. We travel around the globe, gathering art, textiles and literature to create our vintage archives. Really we’re collectors, creators and historians, as well as designers. We house roughly 200,000 original pieces from eras as early as the 1800s right up until the present day, with most of our clients being in the […]

4 years ago · 7 min read
Jacqueline Colley, designer

“Everyday is different for me. Running a small business means I wear many hats. Some days are purely spent designing or researching ideas for new prints. A lot of time goes into developing new products and making sure they’re exactly right. Social media is taking up more and more of my time too. It’s important […]

4 years ago · 7 min read
Ashley McDow, Occipinti founder and designer.

“My Rhodo Cobalt print was inspired by the row upon row of rhododendrons at Kew Gardens. I love their huge flower heads and how they manage to balance themselves evenly across the bush. I wanted to balance the beauty of British flora with the vibrant colours of the Far East. When I painted this design, I’d just returned from spending […]

4 years ago · 7 min read
Michelle Mason, designer.

“I think what I’m most known for is colour. I adore it. Once I pick a palette the colours just fall into place. I’m meant to be quite impartial as a designer, but my heart has a mind of its own; I can’t help but be drawn in by blues and teals – coastal colours.”