Charlotte Lloyd – Designer
“It’s a bit like cooking really, you have an idea of the occasion or style you want, and the ingredients, so you see what happens!” Charlotte Lloyd, founder of vibrant textile brand, Charles of Lloyd, has an endearing approach to design. “I like my work to have a hand-drawn, natural feel to it rather than too digital, so things like charcoal, ink and paint are my favourite materials to use. I’ve also been playing with collage and paper cuts.”
Recently moving out of London’s Hackney, Lloyd has taken to the countryside for a bit of a break, while also training as an upholsterer to add another string to her bow. “It’s something I’ve wanted to do alongside my fabric design for some time, to add a new service and angle to my designs and my business.” With a clear focus on keeping things light she says “I’ve always prioritised the fun element of being a designer/maker and never want Charles of Lloyd to get serious or contrived. The brand exists to make people smile and provide furnishings that people with a quirky point of view can enjoy.”
“I don’t follow direct trends, and try to promote individualism. The inspiration for the ‘40 Degrees Blue’ fabric used on my Designer Edition, as well as the other fabrics in my ‘Factor 30’ range, was a yearning for that holiday sensation, that feeling of absolute relaxation married with child-like excitement. This range was a bit of escapism for me, from the British Summer (or lack of), and a chance to create my own feel good surroundings.”
As for her choice of the Templeton armchair? “I’m a big fan of mid-century furniture and style. It was such a fabulous era for furniture in its simple silhouettes, curves and colours and my upholstery training has given me a far deeper understanding of the designers and fabrics that represent this movement. The Templeton Armchair, for me, was a modern twist on these iconic pieces with its classic rounded tapered legs and curved back.”
Charlotte Lloyd is the textile designer behind Charles of Lloyd and our latest Designer Edition of the Templeton armchair.