Jacqueline Colley, designer

“Everyday is different for me. Running a small business means I wear many hats. Some days are purely spent designing or researching ideas for new prints. A lot of time goes into developing new products and making sure they’re exactly right. Social media is taking up more and more of my time too. It’s important to be in control of marketing yourself and your portfolio.”


Armchair, Scandi style Designer Edition by Jacqueline Colley

Once I’ve decided on the subject of a pattern – often a natural habitat – I spend hours learning about it. I like to get under the skin of every design to do it justice. I surround myself in mounds of research from printed source images to hand-drawn sketches and graphic print designs. When I’m ready, I’ll take all my thoughts to Photoshop and figure out a layout until a repeat pattern is born.”


Armchair, Scandi style Designer Edition by Jacqueline Colley

“The Cacti print is from a collection inspired by Les Jardins Majorelle; a botanical garden just outside the medina of Marrakech. I visited the gardens in 2013 and felt utterly inspired. The vegetation was so lush and the plants so diverse from cacti to palms. I had my sketchpad with me and began to draw, taking photos too. On my return I was determined to make prints that would capture the colour and energy of the gardens.” 

Armchair, Scandi style Designer Edition by Jacqueline Colley

“I love mid-century style. My house is full of vintage pieces that I’ve collected over the years at vintage fairs or from car boots. I’ve always been drawn to Scandi style too. I think that minimalist furniture works exceptionally well with maximalist textiles (in the same way that Josef Franks’ bold and busy patterns work harmoniously with Svenskt Tenn’s simple furniture).

That’s why I chose the Karla armchair. The Cacti print is perfect for its pared-back looks. I used cotton half panama which is 100% cotton and has a gorgeous texture to it which makes for a really luxurious finish.”


Jacqueline Colley is a designer and is the face behind the Designer Edition of our Karla armchair

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