2 years ago · 7 min read
Inside recommends…Home Futures at The Design Museum

If you’re going to go to an exhibition about the spaces we inhabit every day, you might as well do it at The Design Museum. When we visited, its dramatic angular façade on Kensington High Street was illuminated against London’s dusk sky, the warmth and hubbub from inside peeking out from between other, disappointingly straighter, […]

2 years ago · 7 min read
The story behind… the Fresco

The Fresco is inspired by mid-century Scandinavian design – but with some useful little details. We spoke to Swoon Studio designer Sam Greig to learn more.

2 years ago · 7 min read
The story behind…the Aero

The Aero is simple shelving that makes you look twice. According to Swoon Studio designer Sam Greig, it takes a lot of influence from London and its ever-changing skyline.

3 years ago · 7 min read
The language of obsession: an interview with our Copywriter

“I could not live without languages – I couldn’t live in a world that only speaks English.” If you live in a city like London, you’ll know it can be tricky to quell the chaos. Which is why it’s quite an achievement that Fran, Swoon’s Copywriter, and her fiancé Nick have managed to carve out […]

6 years ago · 7 min read
Phong, 30 – upholsterer.

“I dyed my hair myself with henna for the Lunar New Year and girls seem to like it.” Phong is the workshop heart throb. Several of the women had mentioned him to us. We could tell just from the way he walked.

6 years ago · 7 min read
Under the spotlight: the art of modern design.

In the designer’s studio, the walls are covered in mood boards, photos, magazine cutouts, hand-drawn doodles of sofas and chairs, and elaborate floral patterns. When it comes to designing a sofa like our Mimi or any of the beautiful pieces that come from the workshop, Bertil, one of the designers looks all over for inspiration […]