Going underground – a sneak peak at our TFL collaboration.
For those of you who missed our Summer Pop-up, here’s a sneak peak at perhaps our most hotly-anticipated collection of Designer Editions.
Together with TFL and textile designer, Michelle Mason, we’ll be launching five our our bestselling mid-century designs in colourful, geometric prints inspired by London’s ghost tube stations. Launching on the 28th September in strictly limited numbers – put the date in your diary.
The ‘Secret London’ collection is a celebration of the lost art from London’s original Bakerloo, Piccadilly and Hampstead tube lines. Designed by Michelle Mason, her prints feature on the Mimi, Felix and Karla armchairs, as well as the Milly chair and Mimi ottoman.
“This is my second collaboration with Swoon Editions [the first was on our Benny ottoman]. I wanted to inject life into the beautiful Edwardian tile configurations from London’s ghost tube stations. I’ve created these exclusive colourways in blacks, dark blues and pinks, specifically for Swoon Editions. It’s a celebration of everything about old and new London.”
Stay tuned. The Secret London collection launches at 1pm on Monday 28th September in limited numbers. Become an Insider so you don’t miss out.